For local service businesses
Customers are searching for you. Something stops them from booking.
HVAC companies, window tinters, cleaners, trades. If you serve homes in Montgomery or Frederick County, I'll follow the path a new customer takes, from the search to the call, and show you where they drop off.
A real example
"Couldn't find the location."
A mobile window tinter had two reviews that stuck with me. One said they couldn't find the location. Another said nobody was there.
He's mobile. He goes to the customer. But nothing on his Google listing or website said so, so people drove to an address and found an empty lot.
The fix wasn't a bigger ad budget. It was making one thing plain everywhere a customer looks:
Mobile service by appointment. We come to you.
Most local businesses have a gap like that. You can't see it from the inside, because you already know how your business works. Your customers don't.
The local search game plan
Four ZIP codes. One path. The biggest gap first.
You may serve a whole county. Your next move can start with the four ZIP codes where you most want work.
You send me three things
Your website, the main service you want to sell, and up to four ZIP codes you want more jobs in.
I search like your customer
Your Google Business Profile, your service pages, your reviews and replies, and what happens when someone tries to book from a phone.
You get a short, plain plan
What I found, with screenshots, and the fixes in order of what's costing you the most customers. No jargon and no ranking promises.
What I check
The places customers decide.
- Can a first-time customer tell what you do, where you work and how to book?
- Does your Google Business Profile match how your business actually runs?
- Do you have a page for the service you want to sell, in the towns you want to sell it?
- Are you replying to reviews, including the unhappy ones?
- Can someone book or call in two taps from a phone?
Moving into heat pumps?
Homeowners are researching heat pumps, rebates and the order to do the work in. I built DMV Heat Pumps to answer those questions, and I help HVAC companies show up as the trusted local answer.
If you do commercial work, see building owners and BEPS. Montgomery County's energy standards are about to send building owners looking for contractors.
Start here
Ask for your game plan.
Email me your website, your main service and up to four ZIP codes. I'll tell you what I'd check first and when you'll have it.